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Are You Listening?

People may be chattering away about you right now! Really? Yes. Let me repeat... somewhere in the world someone is probably publishing something about your products, partners, or customers on a Facebook, Twitter, blog, video, or news post. So what should you do? You should listen.

Wouldn't it be great to have an idea what people are saying about your products, customers, or vendors? Yes it would! Microsoft has a feature called Social Listening and this feature is integrated with Microsoft Dynamics NAV. See this screenshot.

Out there in the world, someone is talking about things that matter to you. They may have written a post on Twitter that says "The XYZ Widget is the worst product in the world #SuckSuck" or on Facebook they may have written a public post saying that your vendor has the worst quality products in the world. They also may have written how much they love one of your other products.

The social listening feature collects all this data and classifies each post as either Positive, Neutral, or Negative. Then it displays this data in a pie chart in Microsoft Dynamics NAV versions 2015 or later. You can even click to drill down to see the individual posts and reclassify the post if it should be classified differently (for example reclassify a neutral post as negative). You can also see the trend (whether the number of social media posts is increasing or declining).

Social Listening is just one of the many cool features available in Microsoft Dynamics NAV - a world class enterprise resource planning (ERP) system.

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